02Aug
By: Ilona Hitel On: August 02, 2018 In: Content Marketing, Data Analysis, PR Comments: 0

If someone told you that one day marketers would be marketing to an algorithm, would you believe them? Would you be even more shocked if you were told it’s already happening? This, alongside an array of other interesting topics, was discussed at Oxford Saïd Business School and Teradata’s The...

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16May
By: Jennifer Reid On: May 16, 2018 In: BLog, Comms, Content, Data Analysis, PR, Press Release, Technology Comments: 0

In days past, companies were winning if they managed to sort out storage solutions that could stand up to big data and somehow manage to extract useful data for analysis. As time marched on, many of the large global big data firms were able to demonstrate the benefits of...

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19Oct
By: Helen Frear On: October 19, 2016 In: BLog, Data Analysis, Social Media, Uncategorized, Webinar Comments: 0

According to a recent webinar by Brandwatch, marketers need to let go of their dogmatic approach to ‘social marketing’ in order to uncover the right data. Marketers need to think bigger: How can social help you to achieve you marketing strategy? How can social help you to achieve your...

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