19Jan
By: admin On: January 19, 2018 In: BLog, Content, PR, Technology Comments: 0

Earlier this month, we spoke to Jessica Twentyman, contributor to the FT, the EIU and Diginomica, and Editor of Internet of Business, to find out about her PR bugbears, the state of the media and her biggest tech surprise of 2017. What is your biggest PR bugbear? A pitch...

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05Jan
By: Alex Halpern On: January 05, 2018 In: Comms, Content, PR, Press Release, Social Media, Twitter Comments: 0

When assessing what makes effective PR, it’s important be self-critical where necessary, and address where there is need for improvement. In business, new year’s resolutions are a chance to improve ourselves, our teams, and the success of the company’s brand. But we all know that sticking to resolutions can...

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01Nov
By: Alex Halpern On: November 01, 2017 In: Content, Content Marketing, PR Comments: 0

On November 1 (today) we celebrate National Author’s Day. This might seem a far cry from those of us working in the world of technology. But when Microsoft CEO Satya Nadella’s book ‘Hit Refresh’ was launched last September, it shipped out to bookstores across the world. And he’s far...

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24Oct
By: Alex Halpern On: October 24, 2017 In: Comms, Content, PR, Social Media, Technology Comments: 0

It’s no secret that the tweet, the Facebook status and the Instagram pic have transformed journalism. And yet despite the diversity of reasons why journalists use social media today, their communication with PR pros remains universally consistent. Cision and Canterbury Christ Church University’s Social Journalism 2017 Study reported that...

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19Oct
By: Ryan Seller On: October 19, 2017 In: Content, Marketing, PR Comments: 0

Glossophobia. That’s the technical word for that wave of fear that overwhelms many of us when we’re faced with the prospect of giving a presentation. A common way of dealing with this phobia is to simply avoid all situations that involve public speaking, however, if you want a successful...

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24Aug
By: Ryan Seller On: August 24, 2017 In: Comms, Content, PR, Twitter Comments: 0

“If Trump doesn’t destroy us in the next year, in the next 20 years social media will have destroyed us.” That is the opinion of Booker Prize winning author, Howard Jacobson, printed in The Times earlier this week. Howard believes that, since children are spending more time on Twitter...

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11Aug
By: Alex Halpern On: August 11, 2017 In: Content, PR Comments: 0

The First Breed of Positivity – The PR Pro In June, two seemingly contradictory statements came out of the small town of Pine Bluff, Arkansas – the second biggest crime hotspot in the USA after Detroit, with an average of 3,413 crimes per annum. Resident Marina Ross said: “Every...

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07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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23Jun
By: Edward Clark On: June 23, 2017 In: BLog, Comms, Content, New Client, PR, Social Media, Technology Comments: 0

Summer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...

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28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

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