01Nov
By: Alex Halpern On: November 01, 2017 In: Content, Content Marketing, PR Comments: 0

On November 1 (today) we celebrate National Author’s Day. This might seem a far cry from those of us working in the world of technology. But when Microsoft CEO Satya Nadella’s book ‘Hit Refresh’ was launched last September, it shipped out to bookstores across the world. And he’s far...

Read more
24Oct
By: Alex Halpern On: October 24, 2017 In: Comms, Content, PR, Social Media, Technology Comments: 0

It’s no secret that the tweet, the Facebook status and the Instagram pic have transformed journalism. And yet despite the diversity of reasons why journalists use social media today, their communication with PR pros remains universally consistent. Cision and Canterbury Christ Church University’s Social Journalism 2017 Study reported that...

Read more
19Oct
By: Ryan Seller On: October 19, 2017 In: Content, Marketing, PR Comments: 0

Glossophobia. That’s the technical word for that wave of fear that overwhelms many of us when we’re faced with the prospect of giving a presentation. A common way of dealing with this phobia is to simply avoid all situations that involve public speaking, however, if you want a successful...

Read more
24Aug
By: Ryan Seller On: August 24, 2017 In: Comms, Content, PR, Twitter Comments: 0

“If Trump doesn’t destroy us in the next year, in the next 20 years social media will have destroyed us.” That is the opinion of Booker Prize winning author, Howard Jacobson, printed in The Times earlier this week. Howard believes that, since children are spending more time on Twitter...

Read more
11Aug
By: Alex Halpern On: August 11, 2017 In: Content, PR Comments: 0

The First Breed of Positivity – The PR Pro In June, two seemingly contradictory statements came out of the small town of Pine Bluff, Arkansas – the second biggest crime hotspot in the USA after Detroit, with an average of 3,413 crimes per annum. Resident Marina Ross said: “Every...

Read more
07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

Read more
23Jun
By: Edward Clark On: June 23, 2017 In: BLog, Comms, Content, New Client, PR, Social Media, Technology Comments: 0

Summer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...

Read more
28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

Read more
31Mar
By: Ilona Hitel On: March 31, 2017 In: Content, Marketing, PR Comments: 0

When used well, personality is one of the most powerful weapons in PR. This is particularly true of small and disruptive organisations, where personality is essential not just for traditional PR, but in lead generation too. A brilliant sales director once told me that when all things are equal,...

Read more
28Mar
By: Kyra Folkes On: March 28, 2017 In: BLog, Content, PR Comments: 0

AI has completely transformed the way we interact with the world and could soon begin to have an unavoidable effect on the PR industry. But how? And will it be a positive change, or a negative one? Let’s push aside the AI scare mongering for a minute and think...

Read more