09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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15Mar
By: Helen Frear On: March 15, 2017 In: BLog, Content, Content Marketing, Uncategorized Comments: 0

The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....

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16Dec
By: Helen Frear On: December 16, 2016 In: BLog, Content, Content Marketing, Social Media, Video Comments: 0

It’s that time of year again when, as the year comes to a close, we start to look ahead to 2017. Content marketing has become an integral part of B2B marketing strategy, and as its popularity increases, companies are keen to harness its full potential. So what does content...

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11Nov
By: Leah Jones On: November 11, 2016 In: BLog, Content, Content Marketing, PR, Uncategorized Comments: 0

Last month I attended a one day copywriting course, ran by B2B Marketing. The course was interactive and informative, with plenty of open discussion about Mr. Men, hairy issues and vending machines, of all things. So what do Mr. Men and content marketing have in common, and how can...

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06Sep
By: Jennifer Reid On: September 06, 2016 In: Comms, Content Marketing, PR Comments: 0

Time and time again clients tell us the same thing: the coverage they get from client case study success stories is the one of the most effective types of PR. It’s no surprise – as a B2B technology company, the best reference is a glowing named customer use case,...

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23Aug
By: Helen Frear On: August 23, 2016 In: BLog, Content, Content Marketing Comments: 0

For digital marketers, the ability to personalise content is essential to the success of their online strategy. But in a world where we’re constantly bombarded with messages from multiple different newsfeeds, how do you differentiate? How do you capture your audience’s attention? Our Account Executive, Helen Frear, shares five...

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28Jul

Last week we looked at how Pokemon Go has changed the shape of augmented reality (AR) for marketers. Yet, for all the furore around the campaign and its undoubted success, AR has been around for some time. In fact, the older members in our office remember campaigns from as...

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19Jul
By: Leah Jones On: July 19, 2016 In: Content Marketing, Marketing, Social Media Comments: 0

Pokémon Go, the immersive Augmented Reality app, is already the most used app in America. Marketers are starting to use Augmented Reality, like Pokémon Go, to target wider audiences and promote their products. In a recent Wall Street Journal article, Hilary Clinton has revealed plans to create Poké-Stops at...

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28Jun
By: Helen Frear On: June 28, 2016 In: BLog, Content Marketing, Uncategorized Comments: 0

Effective SEO can mean the difference between appearing on page one of Google’s search results and fading into page four. Ultimately, SEO is about how easily Google can read your page. According to HubSpot, 75% of internet users don’t look beyond the first page of Google, and 60% of...

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18May
By: Ilona Hitel On: May 18, 2016 In: Content Marketing, Marketing, PR, Social Media Comments: 0

You might notice that we’ve said farewell to our founding penguins for an appearance that better reflects our client portfolio and growing list of fantastic technology innovators and rapid scale ups. As can be expected of a small business founded just three years ago, we’d be the first to...

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