07Jul
By: Helen Frear On: July 07, 2017 In: BLog, Content, Content Marketing, PR, Social Media, Technology Comments: 0

Content marketing is now an integral part of B2B PR strategy. So it’s surprising to see companies creating content for content’s sake; going through the motions and failing to reap the potential benefits in terms of lead generation. The right content in the right place does wonders for an...

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30Jun
By: James McCann Ellerington On: June 30, 2017 In: BLog, Social Media, Technology, Twitter Comments: 0

Today is world Social Media Day. Originally set up in 2010 as a way to recognise and celebrate the best of user generated content on the web, today, social media is the heart of global communication. It makes us laugh, cry, scream, shout and cringe. But what is not...

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23Jun
By: Edward Clark On: June 23, 2017 In: BLog, Comms, Content, New Client, PR, Social Media, Technology Comments: 0

Summer’s here, in case you didn’t notice the hottest June day since 1976. It’s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to...

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30May
By: Edward Clark On: May 30, 2017 In: BLog, Comms, Marketing, PR, Technology Comments: 0

At CommsCo, we love keeping our ear to the ground for the very latest developments in the wider tech industry. Some of the best opportunities for discovering breaking technological innovations and upcoming schools of thought are to be found at industry events. Expos, drives, and conferences put market leaders...

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09May

Move over Mad Men – traditional advertising is being edged out by a younger, fresher, digital option: influencer marketing. Word-of-mouth is one of the most valuable forms of marketing – potential customers are much more likely to follow up on recommendations from a person that they know and trust...

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28Apr
By: Kyra Folkes On: April 28, 2017 In: BLog, Content, PR, Social Media Comments: 0

30th April is National Honesty Day in the US, but there are plenty of lessons we can learn from it here in the UK. With fake news increasingly rearing its ugly head, it can be difficult to decipher good-old-fashioned-honesty from utter nonsense in the media world. The explosion in...

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28Mar
By: Kyra Folkes On: March 28, 2017 In: BLog, Content, PR Comments: 0

AI has completely transformed the way we interact with the world and could soon begin to have an unavoidable effect on the PR industry. But how? And will it be a positive change, or a negative one? Let’s push aside the AI scare mongering for a minute and think...

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15Mar
By: Helen Frear On: March 15, 2017 In: BLog, Content, Content Marketing, Uncategorized Comments: 0

The billion-dollar tech start-up was once the realm of fantasy. Today, they’re thriving, backed by a rising market and a new generation of disruptive technologies. So how do these billion-dollar ‘unicorns’ do it? Innovative technology and a crack team, sure, but there’s something else; great branding and solid copy....

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16Feb
By: James McCann Ellerington On: February 16, 2017 In: BLog, PR Comments: 0

To coin a line from the famous Honda advert, ‘isn’t it nice when things just work’? That’s not always the case in an age where technology is dated the moment it becomes mainstream. So then, three cheers for yesterday’s news that the old Nokia 3310 is rumoured to be...

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03Feb
By: Helen Frear On: February 03, 2017 In: BLog, PR, Social Media Comments: 0

Fake news has been filtering its way into our newsfeeds for some time, but in 2016, the floodgates really opened. So what is fake news, and what can PRs do to manage it? What is fake news, and where did it come from? 2016 was a turbulent year for...

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