06Jan
By: Jennifer Reid On: January 06, 2016 In: Twitter Comments: 0

More fuel to the firehose! In February Twitter announced that it will once again renew the agreement to give Google access to its full stream of tweets, so imagine the power of the Twitter “firehose” where users not contained to 140 characters. Yesterday, Twitter CEO Jack Dorsey published an...

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21Dec
By: admin On: December 21, 2015 In: PR Comments: 0

As the non-stop rollercoaster of a media and marketing agency slows towards the weekend before Christmas, it gives me just a few minutes to reflect on our agency resolutions for the New Year. It’s been a great year for adding truly innovative tech brands to our portfolio, and establishing...

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30Nov
By: Helen Frear On: November 30, 2015 In: PR Comments: 0

Working in PR is fast-paced, varied and unpredictable. Rarely is a day in a PR agency just another day at the office – no two days are the same. In this blog, we share an insight into the life of our busy, plate-spinning PR Agency, from managing events in...

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13Nov
By: admin On: November 13, 2015 In: Twitter Comments: 0

From mistaken identity to sexual scandal, it’s been a busy few weeks on social media. Here are some of the most toe-curling recent Twitter catastrophes, and how to avoid a hashtag horror story of your own. Merry Christmas @JohnLewis! The iconic John Lewis Christmas advert has become one of...

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14Oct
By: admin On: October 14, 2015 In: PR Comments: 0

Marketers are continuing to move away from traditional print media and increasing their investment in digital channels, and by 2016, digital media spend is expected to account for almost a quarter (24%) of worldwide advertising. According to recent figures released by Econsultancy’s Cross-Channel Marketing Report 2015, more than half (57%)...

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23Sep
By: Niamh Cassidy On: September 23, 2015 In: PR, Social Media Comments: 0

Yesterday, the twittersphere erupted to the news that the Prime Minister, David Cameron, had allegedly engaged in some questionable behaviour with a dead pig during his time at Oxford University. The allegation, which first appeared in an unofficial biography of the PM penned by shunned former colleague Lord Ashcroft,...

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21Sep
By: admin On: September 21, 2015 In: Press Release Comments: 0

Software development specialist, Future Processing, has selected The CommsCo to drive its PR operations in the UK, following a competitive pitch. Headquartered in Gliwice, Poland, Future Processing specialises in delivering managed software projects for businesses based in Western Europe. The company’s service offerings encompass a range of solutions including bespoke...

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16Sep
By: Niamh Cassidy On: September 16, 2015 In: Social Media, Twitter Comments: 0

Social media is a powerful phenomenon: harness its power and your story can become a whirlwind success in a matter of minutes, put a foot wrong and it can put you suddenly in the spotlight, and not for a good reason. It’s been an eventful couple of weeks for...

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12Aug
By: admin On: August 12, 2015 In: Email Marketing Comments: 0

In the last of our blogs on creating ‘Content that Counts’, we’re looking at a long-standing outbound marketing approach that aims to generate inbound leads by nurturing prospective customers along the path to purchase: Email marketing. Email marketing has stood the test of time because it can work really...

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31Jul
By: Niamh Cassidy On: July 31, 2015 In: PR Comments: 0

It’s a little over three months now since I made the switch from TV to PR, and started as PR, Social Media and Content Executive at TheCommsCo. To call it a learning curve would probably be an understatement, but what I would call it is the best career move...

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