By: admin On: November 12, 2014 In: PR Comments: 0

What is it with so many PRs that don’t read the headlines, or listen to the news? I find it really a bit isolating, arrogant or just naive that so many people I talk to who are actively involved, or seeking involvement in the industry, that they don’t make...

Read more
By: admin On: November 07, 2014 In: PR Comments: 0

 -      A view of agencies from our clients Ultimately, the relationship between a client and an agency is just like any other relationship you will experience in your life. They tend to start well but, unless we invest time into them, they can turn into messy bitter break-ups. Here are...

Read more
By: admin On: October 30, 2014 In: PR Comments: 0

Four nightmares to avoid this Hallows’ Eve Hallowe’en is fast approaching and as the fright night nears, we’re digging deep and revealing the ghastly modern day nightmares of the PR world that have got us shaking in our boots. Be warned – you’re in for a scare *evil laugh*...

Read more
By: admin On: October 21, 2014 In: Social Media Comments: 0

People always ask us how to grow Twitter followers, and the simple answer is this: tweet. Tweet frequently and tweet at the right times, and your Twitter followers will grow. You can throw in hashtags, you can become a category expert and you can be a good curator by re-tweeting, but all said...

Read more
By: admin On: October 13, 2014 In: Content Comments: 0

Good shout from B2BMarketing for launching its content crimes campaign. There are thousands of people out there that are innocently committing crimes on a daily basis. Even just by involving too many people in the business, you can innocently destroy your ideas and campaigns, resulting in ‘Frankencontent’ – an end result...

Read more
By: admin On: October 06, 2014 In: Social Media Comments: 0

We’ve recently launched our LinkedIn Tips campaign which has already received a lot of positive feedback. LinkedIn is widely used by our customers, but it’s graphic user interface and user journey is not always straightforward. To eliminate guesswork, we’re using our own LinkedIn company page to display new tips each...

Read more
By: admin On: September 25, 2014 In: Social Media Comments: 0

I get asked to write about and speak on ROI in social media all the time – more often than any other topic I’d say. While most of my discussion around social media ROI revolves around common sense such as “make sure your tweets point to CTA’s (calls to...

Read more
By: admin On: September 23, 2014 In: Marketing Comments: 0

Why you might consider a new integrated approach. In the world of inbound marketing, the whole is greater than the parts, with integration happening at some level across the majority of marketing departments. In fact, interestingly enough, Ascend2 reports that 16% are so advanced they are using MA to manage the...

Read more
By: admin On: September 18, 2014 In: PR Comments: 0

I believe that trust is the most important commodity of any business, especially for PR firms. As ‘PRs’, our jobs revolve around providing a service to our clients, and making sure they trust in our abilities. We may have only just celebrated the end of our first year, but...

Read more
By: admin On: September 10, 2014 In: Content Comments: 0

Victor Kiam famously once said: “Procrastination is opportunity’s natural assassin”. I will admit, this saying could well have been said in order to describe me once. You know you need to write a blog, it is your turn and your superiors are getting on your case, rightly so. “Yes...

Read more