06Feb
By: admin On: February 06, 2015 In: Content Comments: 0

The art of storytelling in business This week is the 15th National Storytelling Week – well, everyone does love a story and humans are storytellers by nature. And in the 21st century, with the explosion of content marketing, people are writing more and more – but quantity doesn’t always necessarily mean quality so just...

Read more
05Feb
By: admin On: February 05, 2015 In: PR, Uncategorized Comments: 0

If employability is such an issue, why aren’t universities teaching students to be employable? The current focus for many universities is embedding employability in the curriculum. I myself was an Employability Ambassador at Southampton Solent University, where we taught key transferable skills to students. Solent’s teaching style focuses heavily...

Read more
30Jan
By: admin On: January 30, 2015 In: PR Comments: 0

The 2015 Edelman Trust Barometer was released last week; revealing that over the past year public trust has dropped to an all-time low. NGOs (organisations that are neither part of government nor a conventional for-profit business)maintained first place as the most trusted sector, with business sitting in second place –...

Read more
22Jan
By: admin On: January 22, 2015 In: Social Media Comments: 0

-      We look at a few ways SMEs can join the social media club  In the last five years, the business world has been witness to a social media ‘rush hour’, which shows no signs of slowing down. And, it’s not just big corporations: 78 per cent of small businesses now attract new customers through...

Read more
19Jan
By: admin On: January 19, 2015 In: PR Comments: 0

As a student of PR at the University of Westminster, I’m surrounded by these terms in my day-to-day academic life. Initially these terms can seem confusing, especially for non-PR people. Every industry has its own language, and we’re no exception. We’ve come up with a short list of key PR...

Read more
16Jan
By: admin On: January 16, 2015 In: Uncategorized Comments: 0

Georgia Sibold is an intern at The CommsCo. She is currently completing her degree in Public Relations at The University of Westminster Yesterday, The CommsCo attended CleverTouch’s Marketing Automation Breakfast Briefing hosted at The Hospital Club in London. The event was attended by fellow industry members and others interested...

Read more
08Jan
By: admin On: January 08, 2015 In: Social Media Comments: 0

I am a firm believer in the potential of social media to help drive business growth, and I tire of some of the uninformed criticisms of SoMe’s place in B2B business. When assessing the usefulness of social media in B2B or any business, it’s essential to stand back and...

Read more
17Dec
By: admin On: December 17, 2014 In: PR Comments: 0

Google released a Penguin 3.0 refresh a couple of months ago in order to improve the way it targets sites deemed to be spam, especially those found in violation of Google’s guidelines about linking. But what’s all this algorithm talk? Well, in short, the algorithms are applied to your...

Read more
10Dec
By: admin On: December 10, 2014 In: Social Media Comments: 0

 If all you want for Valentine’s Day is great content, read on to find out which tools keep TCC’s content engine running To mark St Valentine’s Day this week, we thought we’d share the love we have for our favourite social media apps. “The CommsCo’s Top Ten Social Media List” is a rundown...

Read more
04Dec
By: admin On: December 04, 2014 In: Social Media Comments: 0

How an unrepresentative headline can be dangerous Last month the WSJ reported on recent Forrester research that initially seemed to debunk social media as a useful tool for marketers. Private Eye magazine’s Ad Nauseam column included a beautiful piece about media agencies running scared. It’s a wonderful headline for a cynical journalist community, and in...

Read more