06Oct
By: admin On: October 06, 2014 In: Social Media Comments: 0

We’ve recently launched our LinkedIn Tips campaign which has already received a lot of positive feedback. LinkedIn is widely used by our customers, but it’s graphic user interface and user journey is not always straightforward. To eliminate guesswork, we’re using our own LinkedIn company page to display new tips each...

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25Sep
By: admin On: September 25, 2014 In: Social Media Comments: 0

I get asked to write about and speak on ROI in social media all the time – more often than any other topic I’d say. While most of my discussion around social media ROI revolves around common sense such as “make sure your tweets point to CTA’s (calls to...

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23Sep
By: admin On: September 23, 2014 In: Marketing Comments: 0

Why you might consider a new integrated approach. In the world of inbound marketing, the whole is greater than the parts, with integration happening at some level across the majority of marketing departments. In fact, interestingly enough, Ascend2 reports that 16% are so advanced they are using MA to manage the...

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18Sep
By: admin On: September 18, 2014 In: PR Comments: 0

I believe that trust is the most important commodity of any business, especially for PR firms. As ‘PRs’, our jobs revolve around providing a service to our clients, and making sure they trust in our abilities. We may have only just celebrated the end of our first year, but...

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10Sep
By: admin On: September 10, 2014 In: Content Comments: 0

Victor Kiam famously once said: “Procrastination is opportunity’s natural assassin”. I will admit, this saying could well have been said in order to describe me once. You know you need to write a blog, it is your turn and your superiors are getting on your case, rightly so. “Yes...

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27Aug
By: admin On: August 27, 2014 In: Social Media, Twitter Comments: 0

In its quest for profitability, Twitter announced yesterday that it had expanded its advertising system across Europe to effectively double the number of countries in which the paid services will be available. While I stopped short of breaking out the good champagne, I do think Twitter’s paid business services are not to be...

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