06Jul
By: admin On: July 06, 2015 In: Press Release Comments: 0

Leading Cloud and on-premise digital preservation provider hands UK & US brief to growing London agency Digital preservation specialist, Preservica, has selected The CommsCoto advance its PR operations in the UK and US after a three-way competitive pitch. The CommsCo will co-ordinate media relations campaigns for Preservica in both markets, with...

Read more
01Jul
By: admin On: July 01, 2015 In: PR Comments: 0

Continuing our ‘Content that Counts’ series, this week we focus on the infographic – a content channel that exploded onto the B2B marketing scene in 2010, and which continues to deliver effective results by marrying complex information and themes with graphically designed visuals. It’s a simple concept, and one...

Read more
11Jun
By: admin On: June 11, 2015 In: PR Comments: 0

Thanks to PRWeek for reporting yesterday on a rise in overall client satisfaction from 36% to 51% over the last year. Nice to read, that overall, spirits are up. The percentage of clients who said they were “very likely to recommend” their PR agency has also increased from 59 per cent...

Read more
21May
By: admin On: May 21, 2015 In: Uncategorized Comments: 0

Amidst the mass of new content marketing channels born of the digital revolution, the more traditional whitepaper is one of the few marketing tools that continues to stand the test of time. Why? Whitepapers are extremely versatile. They can be printed, hosted on your company site and easily distributed...

Read more
08May
By: admin On: May 08, 2015 In: Video Comments: 0

As a marketing tool, video content is huge and its effectiveness in the B2B space should never be underestimated. Video not only allows you to tell a story, it enables you to dictate the images, sounds, and narrative that your audience consumes, and is a great way to drive...

Read more
30Apr
By: admin On: April 30, 2015 In: PR Comments: 0

It’s been a great year for the British PR industry, according to figures filed by PRWeek UK’s Top 150 PR Consultancies survey. For the first time, income earned by these agencies surpassed the £1bn mark, at the same time as we witnessed our own milestone entrance as new kids on the block....

Read more
23Apr
By: admin On: April 23, 2015 In: Social Media Comments: 0

In this post we provide a breakdown of upcoming features and acquisitions recently announced by LinkedIn. LinkedIn has had a busy couple of months. While maintaining its 350 million users and bringing in around $643 million in revenue last quarter, the social networking platform is looking to expand into...

Read more
21Apr
By: admin On: April 21, 2015 In: Webinar Comments: 0

Want to boost your thought leadership profile? Need to generate and nurture new leads? The webinar can be a great way to make your content count! For the second blog in our ‘Content that Counts’ series, we shine a spotlight on the webinar. Over the past five years, the...

Read more
16Apr
By: admin On: April 16, 2015 In: Social Media Comments: 0

It’s been a busy few months for Facebook, and you need to look no further than VentureBeat’s key takeaways write up of the Facebook developer conference to see why: Facebook is on fire, and seems poised to take over the world. Don’t get me wrong. I’m a big fan and long time user...

Read more
14Apr
By: admin On: April 14, 2015 In: BLog, Content, Marketing, PR, Social Media Comments: 0

Is your blog helping to build brand profile and grow your business? Does it drive lead generation and support sales conversions? Kicking off our ‘Content that Counts’ series, this week we focus on the corporate blog – and the mountain of opportunities it can unearth for your brand if it...

Read more