Summerâ€™s here, in case you didnâ€™t notice the hottest June day since 1976. Itâ€™s that time of year again where Facebook timelines fill up with pictures of friends in exotic destinations/Kavos. A time when trains finally stop running late due to cold temperatures, and start running late due to the heat. When local men see the ambient temperature hit the twenties and strip to the waist. Summer. It can be a difficult time for PRs to focus on work and keep proactively pushing forward their campaigns.
But at CommsCo, we think the summer months present a great opportunity for more than topping up your tan. With the right approach, this can be the most productive time of the year. Here are five top tips from the team, for keeping your office cool, but your campaigns hot:
- Prepare for success
Fail to prepare, and you prepare to fail. A hot and flustered employee wonâ€™t be nailing that key media opportunity for their client, theyâ€™ll be complaining about the heat. Get the air con on. Or some fans. Or hire some people to wave palm leaves; just keep cool. Happy workers in a pleasant working environment equalsâ€¦great work.
- Events, events, events
Summer is events season, so if your normal working schedule is looking a bit thinner than normal, get signed up. Attending events expands your horizons and develops your understanding of a particular industry – you might even scout out new business!
- Build on relationships
Sun is a natural mood booster, so take advantage and schedule in some face to face meetings. Whether its campaign planning with clients, or media opps with journalists, people are more inclined to be sociable when the sunâ€™s out, and this directly equates to getting results. Itâ€™s also a perfect opportunity to look ahead and plan your PR activity for Q3 and Q4, so youâ€™ll always be one step ahead of the curve.
- Team time
Smart companies wonâ€™t forget that summer means longer, lighter evenings, and treat their team to a few al fresco company drinks accordingly. Here at CommsCo we keep our drinks fridge well stocked, and are lucky enough to have a range of Thames-side pubs to choose from on our early finish Fridays. Getting to know your team outside the office makes for a closer and more effective working relationship, which will shine through in your campaign delivery.
- Talent spotting
Now is a great time to take on new talent; students are breaking up for summer and looking for work experience, or graduating and are looking for entry level roles. CommsCo already has a couple of bright young interns joining us throughout July and August, and weâ€™re on the lookout for permanent hires, too.
Like the sound of working at the CommsCo? Take a look at our current vacancies.