So youâ€™ve compiled and collected several yearsâ€™ worth of corporate footage, client testimonials, panelist exclusives, narrated demos, award dinner speeches, journalist/CEO interviews and finally, finally, youâ€™ve created your YouTube channel.
Now that itâ€™s there, you may be feeling as though that was a lot of work for a channel currently boasting zero subscribers. However, itâ€™s not time to despair. Rest easy (for a minute) and get to work on marketing your channel and youâ€™ll soon discover just how vast the world of YouTube marketing really is. If youâ€™re lost as to where to start, weâ€™ve put together quick 10 step plan of action that should have the subscribers rolling in no time:
1. First and foremost, give you videos (and your channel) interesting titles. A good rule of thumb is to title your videos as you would your blogs. If your videos show â€˜how toâ€™ do something, make sure you indicate they are â€˜how toâ€™ videos, and so on. Remember, people flock to YouTube because itâ€™s informative. So while corporate videos are great, your channel will get more visits if it also features helpful information.
2. Use the YouTube APIs to create YouTube badges for your website that display your YouTube presence and link to your YouTube channel. Here is a link to the YouTube subscribe widget: https://developers.google.com/youtube/youtube_subscribe_button
3.Â Why not add the channel URL to the Twitter and LI profiles? You should also add the channel link to your email signatures.
4. Could you do an email campaign promoting the new channel, with links to ask them to subscribe? One of these could in every newsletter as well.
5. In terms of advertising:
- YouTube has ads called TrueView ads â€“ these are the ads that you see before other videos start to play. They are about 10-15 seconds long. You only get charged when someone views the ad (rather than opting to skip it) and you can target where you want them to appear. In fact they have just updated the ads to display tailored call-to-action banners while the ads play. This link gives you an idea of cost/format: http://www.pennapowers.com/how-much-do-ads-on-youtube-cost/
- YouTube also has a programme called the â€œFan Finderâ€ programme. It allows you to submit up to five ads for your channel (for free). The ads are then shown across different YouTube videos to an audience that is relevant to your channel. http://tubularinsights.com/youtube-fan-finder/
6. Â From an SEO POV, optimisation works the same as website optimisation. You can place keywords/phrases in your title, video description, file name, and as tags. I would use a less is more strategy and not try to add too many.
7. Once youâ€™ve gone live, why not write a blog about the new channel and add your subscribe buttons?
8. What about relevant LinkedIn Groups â€“ where can you make the new channel announcement?
9. Would your videos be useful as part of media pitches going forward? Are any of them stories in themselves?
10. Twitter-wise, what about starting to tweet a few of these out a week, jumping on a good and relevant hashtag to gather momentum?
Once youâ€™ve got the YouTube marketing and channel optimisation bug, youâ€™ll find that itâ€™s an ongoing job that can quickly become part of your PR and marketing mix. Weâ€™re always keen to hear more YouTube marketing tips â€“ be sure to share yours in our comment boxes below!